Our Story

 In 2013 we opened our first retail store, Seaside Allure in Marblehead, MA. 
In 2023 we opened a new shop in our favorite town, Bridgton, Maine. We decided to call our Maine shop CJ River, named after our boys Cooper and Jack and our Golden Retriever, River. It's a family run operation with River greeting customers on a daily basis.
We are so grateful to you all for supporting us and for shopping local.
With sincere gratitude,
Steve, Heather, Cooper, Jack, River and our wonderful manager Ellen!
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